Growth
We attract qualified prospects with a data-driven acquisition strategy.
Steady demand
Inbound Marketing for B2B companies
So your buyers find you before you look for them. Content that answers what your ideal customer asks, ranked on Google and connected to automated nurturing through to the sale.
We solve three problems
Attribution
We measure which channel brings each opportunity so you invest where the return is.
Technology
We implement, integrate and manage the marketing tools your business needs.
It helps if…
- Your marketing is not attracting qualified prospects.
- Your ideal customer can’t find useful content at each buying stage.
- You want more traffic, more leads and more trust in your brand.
What’s included
SEO and content
Blogs, ebooks, white papers and videos that rank for your buyer’s searches.
Automation
Email flows, lead scoring and nurturing by buying stage.
CRM
Integration with HubSpot or another platform so sales sees everything each prospect did.
Training
Shammah Academy trains your team; teams from Lenovo, Schwarzkopf, PayU and Henkel have taken it.
Monthly reports
Clear KPIs for traffic, leads, opportunities and cost per opportunity.
Inbound and ABM work best together
Inbound creates steady demand and grows your database. ABM focuses effort on your most valuable accounts. Many of our clients start with one and add the other.
Explore the ABM serviceWhat our clients say
Clients come to us.
With Shammah’s help we shortened our sales cycles, which means higher profitability for the project. Most importantly, with the inbound strategy, clients come to us.
Working with Shammah has been very rewarding. Their team’s support across all our digital processes has been key.
The innovative tools Shammah proposed helped us open markets and get to know our future clients much better.
Blog (in Spanish)
Articles on ABM and Inbound Marketing.
Account Based Marketing
When to use Account Based Marketing in B2B
The signs that your sales need account focus rather than more lead volume.
Read →Automation
B2B lead nurturing to speed up complex sales
How to nurture each member of the buying committee without overwhelming them.
Read →Loop Marketing
What is Loop Marketing
The evolution of the funnel into a loop that learns from every interaction.
Read →Inbound frequently asked questions
What is Inbound Marketing?
It is a methodology that attracts customers with relevant content instead of interrupting them with ads. It aligns marketing and sales to guide the buyer from research to decision.
How is it different from outbound?
Outbound interrupts: cold calls, mass advertising. Inbound attracts: the buyer arrives because your content answered a question.
Inbound or ABM?
If you want steady demand from a broad market, Inbound. If you already know which companies you want to sell to, ABM. If you have both goals, we combine them.
How much does an Inbound Marketing strategy cost?
It depends on content volume, tools and ad spend. In the first meeting we give you a concrete proposal for your case.
Let’s talk for 30 minutes
Which companies do you want as clients?
Tell us who you want to sell to. In the first meeting we listen, send you our brief template and start the proposal.
- +57 301 332 7024
- Office
- Bogotá, Colombia