1:1 · One to one
A strategic account gets content, events and messages made only for it.
Core service
Account Based Marketing in Colombia and LATAM
To close your most important B2B deals. We choose your most valuable accounts with you, reach every member of the buying committee and deliver meetings to your sales team.
ABM is for you if…
- You already know which companies you want as clients.
- You sell high-value deals with long sales cycles.
- A committee of several people makes each purchase.
- Your sales team needs qualified meetings, not more cold leads.
Three levels of personalization
1:F · One to few
A small group of accounts in the same industry shares campaigns around the same business pain.
1:M · One to many
Hundreds of accounts get sequences by role and pain point, with automated personalization.
ABM Lifetime Business methodology
From first contact to the sales meeting.
Every account is scored with the FIRE model before it receives a single message.
FFit
IIntention
RRecency
EEngagement
- 01
Find the ICP
Workshop with your sales team to define the account and decision maker profile that closes most. We size the real market.
- 02
Filter and score
Verified lists per account, with the critical roles of the buying committee and a priority score for each contact.
- 03
Connect with tailored content
Sequences by role and pain point via email, LinkedIn, WhatsApp and phone. Custom assets: one-pagers, infographics, use cases.
- 04
Measure intent
Opens, interactions and replies per account. A report every two weeks with what works and what we adjust.
- 05
Close and retain
When an account shows intent, we book the meeting with your sales rep and hand over the full context. Then upsell and renewal.
Real cases · Account Based Marketing
This is what precision looks like in numbers.
These are real results from ABM campaigns. Each dot is a contact in the market. Watch how focus turns a whole market into meetings and sales, stage by stage.
780Total market (TAM)
What’s included
Account research
We size the market, define the ICP with your team and prioritize accounts.
Data enrichment
Verified contacts for the critical roles in each account: operations, maintenance, purchasing, IT.
Content by role
One-pagers, infographics, use cases, white papers and webinars designed for each decision maker.
Multichannel sequences
Email, LinkedIn, WhatsApp and phone, in a communication path for each account.
Meeting booking
When an account shows intent, we book the meeting and hand it to your sales rep with full context.
Biweekly reporting
Report per account: market, contacts reached, activity, opportunities and meetings.
Tools we use: HubSpot, Apollo, LinkedIn Sales Navigator, ZoomInfo and Smartlead, among others. Licenses are purchased by the client.
Case studies
Results you can count.
COP 15Bbillion Colombian pesos in return generated for our clients
ABM · Technology
15 salesfrom a market of 780 contacts
ABM campaigns and the Lenovo Academy to position the brand with channels and customers in Latin America.
170decision makers
87contacts reached
33opportunities
ABM · Industry
79 salesfrom a market of 7,900 contacts
Buying committee mapped per account, sequences by role and follow-up through to the opportunity.
3,897decision makers
549contacts reached
189opportunities
ABM · Oil & Gas
4 meetingswith decision makers at Ecopetrol and Geopark, from 900 contacts
ABM for 5 key accounts in Colombia and Ecuador. Profiling with ZoomInfo, webinars, white papers and in-person events, with meetings handed to the sales team.
5key accounts
50ICPs connected
+40%content consumption
ABM frequently asked questions
What is Account Based Marketing?
It is a B2B strategy that focuses marketing and sales on a chosen group of companies. Instead of attracting the whole market, each account is researched and every member of the buying committee gets messages relevant to their role.
How is it different from Inbound Marketing?
Inbound attracts people who are already looking for a solution. ABM goes after the accounts you chose, even if they are not looking yet. They work best together.
Which companies benefit from ABM?
Mid-size and large B2B companies with high-value sales: technology, energy, oil & gas, mining, industry and financial services.
How is it implemented?
In five steps: find the ICP, filter and score accounts, connect with tailored content, measure intent and close with your sales team.
Which ABM tools are used?
HubSpot as CRM, Apollo and ZoomInfo for data, LinkedIn Sales Navigator to reach decision makers and Smartlead for email sequences.
How much does Account Based Marketing cost?
An ABM strategy costs between COP 8 and 25 million per month, depending on the number of accounts, content production and ad spend. The minimum contract is 6 months.
Why a 6-month minimum?
Because complex B2B sales have long cycles. The first phase is research and the second is account activation; results build on both.
Let’s talk for 30 minutes
Which companies do you want as clients?
Tell us who you want to sell to. In the first meeting we listen, send you our brief template and start the proposal.
- +57 301 332 7024
- Office
- Bogotá, Colombia