Account Based Marketing Agency for B2B in Latin America

Account Based Marketing and Inbound · B2B · Colombia and LATAM

We are the ABM and Inbound specialist agency for mid-size and large B2B companies. We find the people who make the buying decision, reach them with content made for them, and bring them to a meeting with your sales team.

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4.711° N · 74.072° WBogotá, since 201740+ brands served

Account found1 of 780

Minera Andina del Norte

Mining · Antioquia · 1,200 employees

Fit 92

Carolina RestrepoMaintenance Manager

Signal: downloaded the predictive maintenance guide

Carolina, we saw your team is evaluating predictive maintenance. We have a case from a similar mining operation. Do you have 20 minutes on Thursday to review it?

Fictional sample profileMeeting booked · Thursday 10:00

Real cases · Account Based Marketing

This is what precision looks like in numbers.

These are real results from ABM campaigns. Each dot is a contact in the market. Watch how focus turns a whole market into meetings and sales, stage by stage.

780Total market (TAM)

Your sales team chases everyone and closes with few.

In complex B2B sales, mass advertising reaches many people and convinces very few. The problem is rarely the budget. It is the lack of focus.

01 · Ad blindness

Ads nobody sees

Anyone can advertise for less than a dollar. The result is saturation: decision makers no longer see the ads.

02 · Lists without decision makers

Contacts who don’t buy

Large databases, but without the operations, purchasing or maintenance managers who sign the order.

03 · Marketing and sales apart

Two teams, two agendas

Marketing reports clicks and sales reports deals. Nobody tracks the whole account or the step to a meeting.

Two services

Two ways to fill your sales calendar.

Core service

Account Based Marketing

For when you already know which companies you want to sell to. We research each account, map its buying committee and engage each decision maker with messages and assets made for their role.

1:1One to one. Exclusive content for a strategic account.
1:FOne to few. Campaigns for a small group of accounts in the same industry.
1:MOne to many. Sequences by role and pain point for hundreds of accounts.

Explore the ABM service

Steady demand

Inbound Marketing

So buyers find you before you look for them. Content that answers what your ideal customer asks, ranked on Google and connected to automated nurturing.

SEOContent that ranks for your buyer’s searches.
AUTOEmail flows and lead scoring in your CRM.
EDUTraining so your team speaks the same digital language.

Explore the Inbound service

ABM Lifetime Business methodology

From first contact to the sales meeting.

Every account is scored with the FIRE model before it receives a single message.

FFit

IIntention

RRecency

EEngagement

01
Find the ICP
Workshop with your sales team to define the account and decision maker profile that closes most. We size the real market.
02
Filter and score
Verified lists per account, with the critical roles of the buying committee and a priority score for each contact.
03
Connect with tailored content
Sequences by role and pain point via email, LinkedIn, WhatsApp and phone. Custom assets: one-pagers, infographics, use cases.
04
Measure intent
Opens, interactions and replies per account. A report every two weeks with what works and what we adjust.
05
Close and retain
When an account shows intent, we book the meeting with your sales rep and hand over the full context. Then upsell and renewal.

Case studies

Results you can count.

COP 15Bbillion Colombian pesos in return generated for our clients

ABM · Technology

15 salesfrom a market of 780 contacts

ABM campaigns and the Lenovo Academy to position the brand with channels and customers in Latin America.

170decision makers

87contacts reached

33opportunities

ABM · Industry

79 salesfrom a market of 7,900 contacts

Buying committee mapped per account, sequences by role and follow-up through to the opportunity.

3,897decision makers

549contacts reached

189opportunities

ABM · Oil & Gas

4 meetingswith decision makers at Ecopetrol and Geopark, from 900 contacts

ABM for 5 key accounts in Colombia and Ecuador. Profiling with ZoomInfo, webinars, white papers and in-person events, with meetings handed to the sales team.

5key accounts

50ICPs connected

+40%content consumption

Digital marketing for the professional beauty sector.

"Help your salon" campaign for entrepreneurs.

Communication on sustainability and clean energy.

Digital acquisition for financial segments.

Financial education campaign "Me suena a fraude".

Digital content for consumer brands.

Brands that have trusted us

What our clients say

Clients come to us.

With Shammah’s help we shortened our sales cycles, which means higher profitability for the project. Most importantly, with the inbound strategy, clients come to us.

Guillermo TabordaOperations Manager, Buen Vivir

Working with Shammah has been very rewarding. Their team’s support across all our digital processes has been key.

Joaquina PlaDigital Analyst, Schwarzkopf Professional

The innovative tools Shammah proposed helped us open markets and get to know our future clients much better.

Erika ParraSales Director, Work&Go

2017 · 2027

10 years helping B2B companies win their most valuable clients.

Since 2017 we have worked with more than 40 brands in Colombia and Latin America. We started with Inbound Marketing and today we specialize in ABM: we identify the companies you want as clients and reach the people who make the buying decision.

The engine behind Shammah